The talks of international sustainability commitments, sustainable practices and much more to save the environment looms over every company. Similarly, sustainability is a major topic in the real estate sector. Zaitoon has been working on the sustainability factor of its developments for a long time. With Farhan Cheema at the helm, it is now focused more than ever before. Here are the 3 real estate sustainability strategies for developers.
You’ve established your sustainability goals and devised an action plan to achieve them. However, no matter what outcomes you want to achieve, the only way to assess your progress is to establish a baseline and track the performance of each action item in your real estate portfolio—and alter your plan as needed.
Steps to Craft Sustainability Strategies
Using our time-tested methodology for strategizing specifically for sustainability, we will help you craft a perfect strategy for your sustainability goals.
Step 01
Baseline to quantify precisely where you are today.
Step 02
Benchmark to see how you stack up against industry standards.
Step 03
(Re)define your ambitions based on factors that matter to your organization.
Step 04
Design your plan on how to prioritize, allocate funds and deploy resources.
Zaitoon’s Approach
Zaitoon City is a perfect example of the group’s sustainability practices and approach. Nestled in an idyllic setting, Zaitoon City offers a perfect blend of accessibility and serenity. The project is Pakistan’s first-ever environment-friendly housing society full of residential and commercial investment options. Ensuring the vibrant energy of Lahore, Zaitoon City is situated in the heart of the city with amenities matched to international standards.
3 Real Estate Sustainability Strategies
In real estate, sustainability refers to a collection of ideas and behaviours meant to reduce the environmental impact of constructions and communities while also advancing social well-being and economic viability. Sustainability in real estate is far more than green building, which generally pertains to environmental issues. Here are the 3 real estate sustainability strategies or core elements that every developer must focus on.
1. Energy, Mobility and Infrastructure
Sustainable developments must prioritize energy-efficient designs, innovative mobility solutions, and resilient infrastructure to minimize environmental impacts and enhance community connectivity.
2. Net Zero Emissions
Achieving carbon neutrality by reducing greenhouse gas emissions through renewable energy sources and energy-efficient practices is a critical sustainability goal for real estate developers.
3. Materials, Water, Circular Economy
Using eco-friendly materials, efficient water management, and adopting circular economy principles help reduce resource consumption and promote sustainability in construction and operation.
Sustainability Strategies Statistics
Strategies are not always successful, sometimes they fail, sometimes they yield satisfactory results, and other times they succeed. Most of the sustainability strategies fall short of their targets and are not particularly successful due to the following reasons:
69%
Lack leadership support
64%
Have no long-term action plan
60%
Lack of the right data
59%
Lack of expertise to implement
Finally, real estate sustainability is a developing and necessary habit that transcends simple reduction of environmental damage. It creates habitable communities by combining sustainable mobility, creative infrastructure, and energy efficiency. The long-term survival of the sector depends on the route to reach net zero emissions using renewable energy and lowering greenhouse gas output, therefore not only solving climate issues but also matching global sustainability objectives.
Furthermore, the conscientious use of resources including water and materials together with the implementation of a circular economy guarantees that waste creation and resource depletion are reduced all during the lifetime of a property.
