Zaitoon organized New Lahore City Drag Race & Auto Show 2017 at its flagship project site in Lahore. Motorsports enthusiasts from around the country participated in the event to enjoy the thrill and fury despite hard weather conditions. 100 cars & 80 motorbikes participated in the drag race and over 100 cars were present to participate in the Auto Show. The drag race was conducted on the 150ft wide Champs Elysees commercial boulevard, which is the main artery of the state-of-the art road infrastructure.

Speaking on the occasion, Umber Masud Baig-Head of Marketing & Brand said that ZAITOON believes in the promotion of prosperous living & healthy lifestyles. We are determined to encourage and support healthy sports activities for the youth of this country. The demand of the time is to engage the youth in healthy activities and channelize their energies in such a positive manner that they can become a useful resource of this country. We will keep on organizing such healthy events in future as well.